Jake Song McCune Whiteley Wealth Management
Austin · Financial Advisor

Most people don't know where they stand.
Even fewer know where they could be.

Plans built around parents, kids, taxes, and what "enough" really means. Especially for families where "enough" includes obligations most plans leave out. Austin-based; most of the work is remote.

Free. No paperwork. No documents.

Comprehensive planning Fiduciary in advisory capacity Backed by a firm since 2009 Direct access — no call centers
Who I Work With

Three stages. One way of working.

The plan accounts for what most plans leave out — parents you support (sometimes across borders), kids who depend longer than the textbook says, the cultural weight of what "enough" actually means. Many of my clients are first- or second-generation immigrant families, and the work is open to anyone who wants planning that includes the whole picture.

The Work

Show you the gap. Close it.

Most people think their plan is at 90%. The math usually says different.

That's the work — showing you both numbers, then closing the gap together.

See where you stand
Trajectory Comparison Illustrative
Today Current path "You'll be OK." With a plan "You're set." THE DELTA
01

Where you are
Mapped honestly.

02

Where you're headed
If nothing changes.

03

Where you could be
With better decisions.

The Process

Three conversations before you share a document.

Most planning relationships fail because the first meeting is data collection. Mine isn't.

01
~30 min

A first conversation.

No paperwork. No statements. We talk about what's going on — family, goals, what's keeping you up.

02
~60 min

A second conversation.

Still no documents. I walk you through how I'd approach your situation, what most plans miss, and where the biggest gap is.

03
Engagement

The Blueprint.

Now we look at documents — together, through Orion. You walk away with a written plan covering income, taxes, retirement, parents, kids, equity comp, risk, and estate basics. Implementation and quarterly check-ins from there.

The first two conversations are free. That's the trust I expect — in either direction.

How I'm Paid

Compensation, disclosed.

Multiple fee structures depending on what fits the work. We'll walk through compensation in full (every form of it) before we engage.

Assets under management

0.75 – 1.5%

Annual fee on assets I manage. Larger and simpler: lower end. Smaller and more complex: higher end.

Fee-based planning

Three options

For clients who'd rather not work on an AUM model: an ongoing retainer, a flat-fee project, or a monthly subscription.

JS
About

Jake Song

Financial Advisor, McCune Whiteley

Austin-based. Korean immigrant, Queens-raised. Five years U.S. Air Force. Six years at MWWM. Series 7, 65, 66 · Life & Health.

I became an advisor because the money conversations that actually change lives — about parents, kids, what "enough" really means — happen between two people who trust each other. The technical work matters. The conversation matters more.

The Firm Behind

McCune Whiteley Wealth Management

Fort Worth, founded 2009. 300+ households through every market cycle since.

2009

Founded

300+

Households

Fiduciary

Advisory cap.

Common Questions

Before we talk.

Do I need to bring financial documents? +

No. Statements come later — after we've decided to work together. The first two conversations are about your situation.

Who shouldn't work with you? +

A few honest answers. If you want pure investment management, a low-cost platform like Vanguard or Schwab will serve you better. If you're looking for stock picks or active trading, I'm not a fit. And if your situation isn't complex enough yet to justify ongoing planning fees, the cost won't make sense — that's the honest answer, and you'll get it on the first call.

What if I don't have a lot saved yet? +

We'll have an honest conversation about whether this is the right time. If it isn't, I'll tell you and point you to a starting place that fits.

How is this different from Fidelity or Vanguard? +

They manage money. I plan around everything else — parents, RSUs, business exits, tax order, what to do when your spouse retires before you do. The investing is one part of the plan. The plan is the work.

I already have an advisor. +

If they cover the family-context work, probably not worth a switch. If they mostly manage investments, worth a conversation.

Where can I verify your background? +

FINRA's BrokerCheck.

Find out where you actually stand.

30 minutes. Free. No paperwork. If I'm not the right fit, I'll tell you and point you somewhere better.

Austin, TX · Remote welcome

Schedule a 30-minute call